Restaurant Identity

PeppaPot is a restaurant that specializes in Jamaican cuisine and has a unique brand identity. The restaurant's logo features a vibrant yellow hot scotch bonnet pepper with a green stem, set against a black background. This logo represents the island of Jamaica and is memorable because Jamaican cuisine is known for its use of the hot Scotch Bonnet pepper. The large menu card was also created using the same colors of deep green and black, and the fonts Cooper Black Regular and Karla were used to create a powerful visual identity for the word mark PeppaPot. To show how the branding would be effective in different scales and scenarios, a number of mockups were created. This design was a project from the City College of New York.

LOGO VERSIONS

BRANDING IDENTITY

UNIFORM

BEVERAGE MENU

WEBSITE MOCK UP

GIFT CARD

SKETCHES

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